The Lübeck Economic Development Agency commissioned the IZT to draw up an "Innovation Roadmap" for the "foodRegio" business network. Companies in the food industry were under considerable pressure to innovate: agricultural and food markets were subject to globalisation. Discounters were putting pressure on prices. At the same time, consumer demand was changing. Faster preparation options, freshness, wellness, health and regional products were in demand. With this in mind, the roadmap was intended to identify co-operative projects and translate them into an innovation roadmap that would support the innovative capacity of the participating Schleswig-Holstein companies.

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