Future-compatible work and business design in the tourism industry

The aim of the study was to accelerate the work and competence development process for coping with the structural change towards an information and service society using the example of the organisation and administration of German tourism associations. Based on an inventory of current conditions, trends and framework conditions, innovation-oriented solutions for company organisation and workplace design were developed and disseminated in a comprehensive and targeted manner.

The focus of the research project was on those innovative products and services that used information and communication technologies to identify sustainable - economic, social and ecological - approaches for the organisation of companies and the design of workplaces and the improvement of the competitive situation, particularly for small and medium-sized enterprises.
The research project was also intended to contribute to the promotion of regional development. To this end, existing potential in peripheral travel areas in particular should be strengthened.
The Harz Mountains, the North Sea coast, Western Pomerania and Usedom, Saxon Switzerland and Lake Constance were selected as example regions. Together with the tourism marketing companies, an exemplary solution for promoting e-business was developed and implemented for each region. The spectrum ranged from the introduction of flexible working methods in terms of time and location to the promotion of telematics-supported marketing and sales.
A particular focus of the project work was the exchange of experience and services within the framework of an international Eureka co-operation "Ulysses".