To date, crowdsourcing has primarily been understood as an innovation strategy for utilising creative ideas from outside a company for a specific issue. The project "Internal crowdsourcing in companies" investigated the extent to which potential exists within a company and can be utilised. The focus was on the employee-friendly design of internal crowdsourcing (IC), the digital participation of employees including the works council in company processes via the crowd and the opening up of new qualification opportunities through crowd work. The Berlin energy service provider GASAG intended to adapt the model to be developed by scientists to its own application context, test it and develop it into a good practice model for IC in the service sector. Aim of the project: cross-industry reference model.

The IZT - Institute for Futures Studies and Technology Assessment was responsible for the core concept "Qualification & Further Training" within the project network. The aim was to offer customised skills development to all teams involved in internal crowdsourcing. To this end, the IZT conducted qualitative interviews with employees and company management in order to ascertain the needs and expectations regarding new company qualification practices through internal crowdsourcing. The results of the interviews formed the basis for scenario workshops with these same stakeholders. A jointly negotiated solution concept was then developed on the basis of the workshop results.