How could a public authority communicate environmental risks in the digital age in such a way that citizens of different target groups are adequately informed? On behalf of the BfS, the IZT evaluated how specific communication strategies and formats affect different target groups. Based on the current state of science on personalised communication of environmental risks, IZT conducted an experiment and developed recommendations for the client's risk communication practice.

One of the tasks of the Federal Office for Radiation Protection (BfS) is to inform the public about radiation protection-related risks in an interest-neutral and knowledge-based manner. The BfS's risk communication should enable citizens to assess risks independently and in a well-founded manner and to act appropriately depending on the risk.