ADAC, the largest transport club in Germany, also wants to represent the interests of its members far into the future. It therefore commissioned the IZT to develop narrative scenarios with a 2030 horizon. The focus was on the mobility wishes of "average" road users. Experimental and creative ADAC employees from different hierarchical levels took part in future workshops and scenario workshops to answer the question: What are the mobility needs of the future? This question arose particularly against the backdrop of crude oil shortages and climate protection as well as the increasing flexibilisation of work, in view of an ageing population and shrinking regions. The expert discourse was intended to lead to desirable mobility perspectives for the year 2030.

As the largest transport club in Germany, the ADAC aims to develop plausible and desirable perspectives for the future of transport in order to be able to represent the interests of its members in this regard in the best possible way. In addition to the ADAC's existing future studies, this time the horizon was set even further into the future with "2030" in order to be able to consider major possible changes in the social, technical, economic and ecological framework conditions for transport and mobility.

The focus was on the "average" road user or mobility user and their view of everyday mobility - for work, school, shopping, leisure - and the associated demands and needs. A participatory expert discourse led to normative, design-orientated perspectives with the help of a series of future workshops and scenario workshops. In other words, against the backdrop of foreseeable changes in the framework conditions (e.g. ageing population, shrinking regions, crude oil shortages, climate protection, flexibilisation of work), these were worked out, which Mobility needs in the future like could be satisfied. The methodological challenge was to develop positive approaches for consensual, desirable and plausible future prospects and visions despite the many negative signs in the likely development of the framework conditions.
The resulting normative scenarios were published as an ADAC brochure and presented to politicians and associations as a theatre show. The scenarios can be downloaded from the ADAC and commented on:
Download the ADAC brochure

Employees more

Nadja Mira Klausen
Dr Karlheinz Steinmüller (freelance work)