While the transport and mobility transition has clearly taken shape in urban areas, it is only just beginning in rural regions. There, the car is far more dominant and necessary, which makes the implementation and acceptance of alternative and sustainable mobility services more difficult.

On behalf of the Friedrich-Ebert Foundation, the IZT carried out a process that identified success factors and obstacles to implementing the mobility transition in rural regions and summarised design approaches and recommendations for action for the federal government. The focus of the analysis was on the fair design of mobility services and their implementation. Interviews and workshops were conducted with stakeholders from the municipalities and specific measures, needs and support services were discussed. Based on this empirical data, a policy paper will be developed in the political section that systematically analyses the data basis and defines specific recommendations for action.