Wellness is seen as a mega market of the future. The ageing of industrialised societies, increasing body orientation and growing health awareness, changes in lifestyles - all this supports this forecast.

This raises the question of whether the "mega market" will be exhausted in more sales for Kneipp cures, sunbed operators, bathroom and sauna manufacturers or brain jogging trainers? Or are there starting points for innovative tele-services, especially in the in-home sector? Could these services also be customised for multipliers such as fitness studios or spa facilities?

The trend analysis and the workshop approached the complex topic from three sides before the 2020 time horizon: From the environment, from the offerings and from the target groups. They followed a "zooming-in" method, in which the main changes in the socio-economic and socio-cultural environment were first identified. In a second step, implications for home-based wellness services were derived and in a third step, needs were discussed from the perspective of different target groups.

Participants in the workshop included German and European experts from the fields of leisure, wellness and health, lead users and futurologists as well as Deutsche Telekom employees.