Customer orientation in artisanal timber construction
In: Future markets for building with wood
Abstract
The book analyses current trends and shows how future markets must be developed in order to make the universal building material wood more attractive in a sustainable way in new and old buildings. Building on the practical experience from the "Holzwende 2020plus" project, specific methods for opening up the market are presented. Another focus is on the transfer concept, through which the project results are prepared in different ways for the various target groups.
With contributions by Siegfried Behrendt, Willy Bierter, Lorenz Erdmann, Klaus Fichter, Edgar Haas, Christine Henseling, Frederik Lippert, Helmut Nägele, Jürgen Pfitzer, Georg Wagener-Lohse, Holger Wallbaum, Gerd Wegener, Elisabeth Windeisen and Hartmut Woike, as well as the editors Kora Kristof and Justus von Geibler
Authors
Henseling, ChristineSource information
Title
Customer orientation in artisanal timber construction
Wood turnaround 2020plus
Future markets for building with wood
Year of publication
2008
Publisher
DRW - Leinfelden-Echterdingen
Pages
119-126
Document type
Contribution In