Abstract

As part of the transport transition, property developers and mobility service providers are working on innovative mobility solutions in neighbourhoods and individual buildings. At Hermannplatz in Berlin, the Toyota subsidiary for mobility services Konto Deutschland GmbH and Karstadt owner SIGNA Real Estate Management GmbH conducted a joint pilot. The result is this study on the acceptance of innovative services and vehicle concepts for employee mobility at Karstadt's Hermannplatz site.

This study is entitled HENRIETTE KIEZ-CRUISER and thus refers to the mobility vision that SIGNA developed for the remodelling of the Karstadt at Hermannplatz.

In it, SIGNA develops the vision that Hermannplatz and the building must be brought closely together - and that Hermannplatz can be made car-free as part of a liveable urban development. The title of this mobility vision is: HERMANN AND HENRIETTE, with Hermannplatz named "HERMANN" and the building "HENRIETTE" to emphasise the close and reciprocal connection between the square and the building.

The joint pilot Henriette KIEZ-CRUISER is about a mobility pilot for employees at Karstadt am Hermannplatz ("HENRIETTE") in which the i-Road, an innovative vehicle concept from cinema parent company Toyota, was used. The special driving characteristics of the i-Road and the typical Berlin neighbourhood situation at Hermannplatz gave this study its name.

Authors

Fields of research

Mobility and urbanity