Abstract

In a world characterised by increasing uncertainty, managers must systematically deal with the expected future if they want to keep their company on the road to success. Traditional instruments such as key figure, market or competition analyses offer little help here. They are based on data from the past and therefore cannot take into account possible developments in the future. Scenarios, on the other hand, make it possible to explore the scope of possibilities in the near future and, on this basis, to develop safe strategy options at an early stage. In this way, goals can be achieved without detours and in a sustainable manner. In 16 independent contributions, this book compiles a wide variety of instruments and procedures of the scenario technique with easily combinable tools - under three headings: Scenarios and Systems Thinking, Creating Scenarios and Scenarios in Decision Making. All methods and tools are at the same time theoretically founded and practice-proven. Since the authors always focus on user benefits, this well-founded book is an easy-to-use toolbox for the concrete implementation of the scenario technique in one's own practice.