Strategic field of action Innovation - foodRegio Roadmap "Innovation
Abstract
The IZT has drawn up an "Innovation Roadmap" for the northern German business network "foodRegio". This is because companies in the food industry are under pressure to innovate: markets are subject to globalisation. Discounters are squeezing profit margins. At the same time, consumer demand is changing. Faster preparation options, freshness, wellness and regional products are in demand. The roadmap identified cooperative projects and translated them into an innovation roadmap.
Authors
Behrendt, Siegfried; Evers-Wölk, MichaelaFields of research
Source information
Title
Strategic field of action Innovation - foodRegio Roadmap "Innovation
Year of publication
2013
Publisher
Wirtschaftsförderung Lübeck GmbH - Lübeck
Document type
Grey Literature/Report