Abstract

The terms sustainability and corporate social responsibility (CSR) have become an important economic factor. More and more companies are therefore focusing on economically, ecologically and socially balanced corporate management. This has given rise to the new profession of CSR manager in recent years. This volume outlines the central issues and tasks of CSR management in theory and practice. With practical examples from Arcandor, Bayer, BMW, Deutsche Post World Net, GM/Opel, HVB, KfW, Linde, Lufthansa, Miele, Nokia, RWE, TechniData, ThyssenKrupp, TNT Express, Vodafone and Volkswagen.

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